Leadership Marketing Mauborgne Productivity 
Rich Gee Group
MAY 3, 2022
They present analytical frameworks and tools to foster an organization's ability to systematically create and capture "blue oceans"—unexplored new market areas. Chan Kim and Renée Mauborgne, professors at INSEAD. History: Red Ocean/Blue Ocean is a strategy developed by W. Fight all new players or acquire them.
N2Growth Blog
OCTOBER 7, 2010
We all need to learn from Jack by dropping the politically correct approach to leadership by just doing the right thing. Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed.
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