Leadership Marketing Outsourcing ROI 
Strategy Driven
NOVEMBER 8, 2010
Marketing 101 principles still apply. Do what you do best and outsource the software and community building to the experts. To some extent – usually a large one – you’ll need to purposefully reach out to potential community members and make it worth their while to accept your invitation.
Harvard Business Review
APRIL 26, 2013
Many still think of Xerox as a copier company, but the majority of our revenue now comes from business process outsourcing. I set out to connect with communications professionals and marketing thought leaders, the most relevant audience for me as a marketing executive. How many views make a blog post high-impact? Where to start?
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