Leadership Marketing Technology Wiersema 
CO2
JANUARY 2, 2011
His book Just Ask Leadership - Why Great Managers Always Ask The Right Questions (McGraw Hill 2009). These are: Customer Segments – An organization serves one or several customer segments.
CO2
NOVEMBER 26, 2023
Internally, examine culture, leadership, process, and people, as well as the value proposition you offer to customers. Externally, examine societal trends, political implications, technological advancements, and competitive forces. These leaders miss out on a lot of ideas, and they often struggle with alignment and employee buy-in.
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