Leadership Mass Marketing Operations Reputation 
Terry Starbucker
JULY 19, 2015
Note: This is the 4rd installment of excerpts from my book manuscript of “More Human: A Journey To The Heart Of Great Leadership”. . It was a marker I could meaningfully connect to a higher purpose of employee happiness -one of the key principles of More Human Leadership. Failing the Supermarket Test. It was on the record.
In the CEO Afterlife
FEBRUARY 13, 2017
In the meantime, perennial innovators the likes of Apple, FedEx and Amazon extended their leadership over old-guard competitors. Your job,” I said, “is to choose an organization with a buoyant culture and a leadership team that’s not afraid of change. Research the reputation and the modus operandi of the CEO. Does it inspire?
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