In the CEO Afterlife

JUNE 7, 2012

So I approached the maker and negotiated a deal whereby they would produce for me under a brand that I would create for a niche market – the tourist and gourmet trade. Well, I already had a bar code; now I was told that I had to join this organization and pay annually or my products would no longer be handled by chain retailers.

Niche Marketing 206

Niche Marketing Brand Retail Company 206

LDRLB

MAY 26, 2014

What he said was when you see them entering the market as these worse-but-cheaper alternatives, that’s when you needed to start really investigating what those technologies were and how they were going to ultimately replace yours. That’s not our market position, so we don’t need to worry about it. DAVID: Yeah.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

SEPTEMBER 15, 2014

When your leadership isn’t gender-balanced, it’s tough to have a balanced customer base. In business, this is what we call a market opportunity.) Gender Retail Strategy' The new ‘Research Institute’ range was proposed by geoscientist Ellen Kooijman on one of the company’s crowd-sourcing sites. (In

Management 11

Management Niche Marketing Retail Marketing 11