Leadership Price Social Capital Technology 
Harvard Business Review
FEBRUARY 1, 2013
They're entirely price sensitive. At Level 4, you're helping customers build their social capital — that is, helping them to build and expand valuable support groups and communities. Helping customers build social capital may seem far removed from the concerns a competitive business should occupy itself with.
Harvard Business Review
DECEMBER 13, 2017
Pricing and revenue modeling. PMs have to have a deep understanding of how the organization operates and must build social capital to influence the success of their product – from obtaining budget and staffing to securing a top engineer to work on their product. Feature prioritization and roadmap planning.
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