The GOP Needs a New Product, Not a New Brand
Harvard Business Review
MARCH 26, 2013
So far the self-examination has focused chiefly on its sales techniques; as detailed in the RNC report and Robert Draper's New York Times Magazine cover story last month on young Republican operatives, GOP pollsters have been convening lots of focus groups in which people tell them the party comes across as old, angry, and out of touch.
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