The GOP Needs a New Product, Not a New Brand
Harvard Business Review
MARCH 26, 2013
The RNC report uses the word "brand" five times and "rebranding" twice.) It's like the flailing companies in Ted Levitt's classic HBR article " Marketing Myopia " that err by thinking their job is to sell a product rather than satisfy a customer need. So what should the Republicans do about it?
8 
Let's personalize your content