Harvard Business Review

SEPTEMBER 24, 2013

Barra has his work cut out for him: Chinese companies have had mixed success so far in competing with top Western brands on several fronts at once. Why have Chinese companies struggled to build consumer brands overseas? Emotional: “Exercising an emotional connection with the Coke brand”. They want a quarter-inch hole! ”.

Marketing 8

Marketing B2B Levitt Disruptive Innovation 8

Harvard Business Review

JUNE 12, 2013

For us, this exchange was the culmination of a reflection that had started in the classroom and in client engagements, where we were finding an increasing disconnect between telling people about segmentation, targeting and positioning on the one hand, and about the increasing shift of control from brands to consumers, on the other.

Ramaswamy 8

Ramaswamy Levitt Prahalad Christensen 8

Harvard Business Review

MAY 11, 2017

That’s because most companies view their competition as another brand, product, or service. The brands that remove obstacles and encourage progress along their customers’ journeys are the ones that win repeat visits, repeat purchases, and word-of-mouth referrals. I don’t mean their customer life cycle with your brand.

Levitt 14

Levitt Real Estate PR Video 14

N2Growth Blog

OCTOBER 7, 2010

Whether constructing, deconstructing, or smashing brands, Martin’s understanding of branding goes far deeper than the tired noise you typically hear from brand agencies. My favorite quote from Martin was: “ great brands are emotional bookmarks.&# Smart leaders spend more time on creativity than productivity.&#

Blog 353

Blog Blue Ocean Strategy Collins Video 353

Harvard Business Review

MARCH 26, 2013

The RNC report uses the word "brand" five times and "rebranding" twice.) It's like the flailing companies in Ted Levitt's classic HBR article " Marketing Myopia " that err by thinking their job is to sell a product rather than satisfy a customer need. So what should the Republicans do about it?

Brand 8

Brand Productivity Products P&L 8