Uniqueness Helps When It Comes To Getting Investment
The Horizons Tracker
JUNE 21, 2021
Chan Kim and Renée Mauborgne published their hugely influential book Blue Ocean Strategy, in which they popularize the concept of seeking unknown market spaces that are untainted by competition. This in turn can often put companies off of following such unique strategies, even when this is actually better for them in the long-term.
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