Moving on from ROI to ROE, a Return on Empathy
Strategy Driven
JANUARY 17, 2014
Those making this shift will gain a significant ROE – Return on Empathy. Control, one of the six core emotional needs I discuss in Empathetic Marketing , fuels our motivations in every aspect of our lives. Consumers treat brands like relationships — they reward friends with their loyalty and lash out when wronged.
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