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Scaling Your UX Strategy

Harvard Business Review

You even people talking about UX as the way in which a consumer connects to a business — all the touch-points from marketing to product development to distribution channels. Today, it is not uncommon to hear an executive talk about managing a $30 billion brand. So what is management to do?

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GE’s Culture Challenge After Welch and Immelt

Harvard Business Review

Other times, shifts may be driven by disruptions and disrupters like the one happening in the transportation and hotel markets right now thanks to the likes of Uber and Airbnb. The decade also saw the rise of formidable emerging-market competitors and opportunities. The context demanded operational excellence.

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The 5 Requirements of a Truly Innovative Company

Harvard Business Review

In a McKinsey poll , 94% of the managers surveyed said they were dissatisfied with their company’s innovation performance. By comparison, think of the long strides many businesses have made in reengineering their supply chains, boosting product quality, and rolling out lean six sigma. And it’s not just your company.