Management Net Present Value ROI Technology 
Harvard Business Review
MARCH 23, 2015
Most finance managers in both large and small businesses encounter numerous proposals for capital investments and many of the people proposing these investments don’t have a clear picture of what the return will be. Everyone always wants new equipment — new computers or other hot technologies. Finance & Accounting Tool.
Harvard Business Review
DECEMBER 23, 2013
That’s because marketing has a big opportunity to drive above-market growth and demonstrate its value to the C-suite and the boardroom. In our experience, marketing can increase marketing ROI (MROI) by 15 – 20 percent. That kind of value can turn plenty of heads in the C-suite. Information & technology Marketing'
Expert insights. Personalized for you.
8 
Let's personalize your content