Pricing Strategy: Pricking the Veil of Value Exchange
Strategy Driven
MARCH 30, 2011
Pricing Strategy : Setting Price Levels, Managing Price Discounts and Establishing Price Structures by Tim J. Unit pricing, two-part pricing, complementary pricing, versioning, bundling, subscriptions, and yield management are all different price structures. And, it can’t be solved by allocating costs and adding markups.
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