Management Operations Technology Yield Management 
Harvard Business Review
SEPTEMBER 3, 2014
That’s bad news and worse management. In pre-Big Data days, for example, a hotel chain used some pretty sophisticated mathematics, data mining, and time series analysis to coordinate its yield management pricing and promotion efforts. For the most part, local managers followed the yield management rules.
Harvard Business Review
MARCH 23, 2015
These aren’t mom and pop operations anymore. We now have entire conferences dedicated to the analytics of our business and our basketball operations. We have a global audience that has an unending thirst for mobile content, and a sophisticated CRM database that allows us to be a state-of-the-art marketing operation.
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