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Technology

How Companies Say They’re Using Big Data

Harvard Business Review

APRIL 28, 2017

Of the executives who report starting such a project, only 40.2% See More Videos > See More Videos > At this point in the evolution of big data, the challenges for most companies are not related to technology. Companies that fail to adapt do so at their own competitive and market risk. report having success.

Company

Company Chief Information Officer Parcell Survey

How CMOs and CROs Can Be Allies

Harvard Business Review

MARCH 26, 2015

With a little creativity, CMOs can work with them to monetize that data to create new products and, in some cases, whole new markets. The risk team helped run the numbers to ensure the client met the right credit threshold, then marketing prepared the package and the reps went to work. Marketing Risk management Collaboration'

Credit Scoring

Credit Scoring Risk Management Finance Marketing

Leadership Digital

How Companies Say They’re Using Big Data

How CMOs and CROs Can Be Allies

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