Management Market Risk Project Technology 
Harvard Business Review
APRIL 28, 2017
Of the executives who report starting such a project, only 40.2% See More Videos > See More Videos > At this point in the evolution of big data, the challenges for most companies are not related to technology. Companies that fail to adapt do so at their own competitive and market risk. report having success.
Harvard Business Review
MARCH 26, 2015
But in the aftermath of the financial crisis, risk managers have become increasingly involved in business strategy and decisions. That has coincided with marketing’s increased influence on strategy, driven by the unprecedented level of insights into customer behavior and trends that are now possible through analytics.
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