Harvard Business Review
APRIL 26, 2011
Good designers can act as a translator between functional silos as different as supply chain, marketing and R&D. For new ideas to survive and indeed thrive they have to be successfully embraced by all the relevant (another ghastly word) "stakeholders." Action: They Keep Going.
Harvard Business Review
JUNE 20, 2014
That process incorporates operations, customer service, R&D, clinical specialists, sales, supply chain operators, and service teams. Marketing is the “glue” that integrates those elements across the entire process by providing consistent oversight, expertise, and guidance.
Harvard Business Review
APRIL 30, 2013
We''ve reshaped our marketing mix to reflect this new patient behavior. For example, in a previous post , I described how Tesco made major strides in its supply chain management in the 1990s by applying standard process disciplines.
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