Marketing Mauborgne Operations Productivity 
Harvard Business Review
JANUARY 29, 2013
Steve Jobs' revival of the company began with a decision to narrow product lines down to a handful, and its big product successes of recent years have all been defined to a large extent by what Jobs and Apple's designers decided to leave off. Chan Kim and Renée Mauborgne , and it certainly sounds like what Apple has been up to.
N2Growth Blog
OCTOBER 7, 2010
Renee Mauborgne - Co-author of Blue Ocean Strategy , Renee offered great insights on creating demand, most particularly on creating consumer demand where little or none previously existed. Smart leaders spend more time on creativity than productivity.&# My favorite quote from Martin was: “ great brands are emotional bookmarks.&#
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