Harvard Business Review

DECEMBER 7, 2017

retail market at less than 10% as of the first quarter of 2017, online sales are growing at almost 10% per year. One retailer I know saw a 35% bump in sales when it gave customers the option of picking up merchandise in its stores that they had bought online.). All members (men and women) receive a 10% discount on merchandise.

Merchandising 10

Merchandising Retail Reis Discount 10

Harvard Business Review

SEPTEMBER 17, 2018

REI—an outdoor supplies company—sells inexpensive co-op memberships , and members enjoy members-only sales, free classes, even in-store “garage sales” of returned merchandise. Both of these tactics should elicit feelings of ownership. Businesses can cultivate this feeling in many ways.

Productivity 9

Productivity Products Reis Film 9

Harvard Business Review

FEBRUARY 3, 2015

And the merchandising vice president had difficulty understanding why “product” was one of the categories we were discussing. Each of these executives offered plenty of ideas when the discussion turned to promotions, social media tactics, and marketing messages. I was stunned.

Brand 8

Brand Reis Objective Merchandising 8