Design Lessons from the Consumer at the Bottom of the Pyramid
Harvard Business Review
MAY 17, 2011
Prahalad, put it there), the struggle to understand its role as a market and as a source of innovation continues. The bar for usability is very high in developed markets because of an abundance of choice and competition. Yet businesspeople and designers still have much to learn from and about the BOP consumer. too : from 4.8%
Let's personalize your content