Marketing Productivity Span of Control Technology 
Harvard Business Review
SEPTEMBER 8, 2017
These executives have responsibilities we might expect to reside within marketing. That leaves Chief Marketing Officers with a decision — do you see the rise of these roles as an opportunity or a threat? Marketing faces a particular challenge since customer engagement has traditionally been considered its domain.
Harvard Business Review
FEBRUARY 26, 2016
Sensors, the cloud, mobile and broadband wireless, and other such technologies are increasing the flow of digitized information exponentially. The result is the reconstitution or destruction of industries, creation of new market spaces, and reshaping of old industry ecosystems. This is not guesswork. Make the tough calls on people.
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