The Reason Air Travel Is Terrible and So Few Airlines Are Profitable
Harvard Business Review
MAY 27, 2016
Instead of getting into a price war or squabbling over a shrinking market, both disruptors and incumbents find new ways to create value. This benefits customers – both the high-end customers being chased by incumbents, and the low-end or middle-market consumers being served by disruptors — and the industry at large.
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