Marketing, Tactics and Tourism - Leadership Digital

Search:

DAY

WEEK

MONTH

YEAR

Select your country:
Sign up | Log in

Marketing

Tactics

Tourism

What Is Yield Management and Why Is it So Important?

Strategy Driven

OCTOBER 29, 2020

In business, most pertinent is to sell off goods and effectively market services as quickly as they are available on the market. However, these services’ market demand is not fixed and can go for long periods with minimal requests. Yield management runs mostly on the tilt of the supply and demand of the market.

Yield Management

Yield Management Price Management Hotels

How Customers Come to Think of a Product as an Extension of Themselves

Harvard Business Review

SEPTEMBER 17, 2018

Or consider Great Britain’s tourism campaign. Both of these tactics should elicit feelings of ownership. So Coke decided to sell bottles and cans labeled with hundreds of common names. And consumers were invited to request their own customized cans. Sales turned around, rising 2.5 percent in just 12 weeks.

Productivity

Productivity Products Reis Film

What Is Yield Management and Why Is it So Important?

How Customers Come to Think of a Product as an Extension of Themselves

Stay Connected