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Key Considerations for Small Businesses: What You Need to Know

Strategy Driven

Customer Insight: Targeted Marketing Approaches Knowing your target audience is paramount to business success. Conduct thorough market research to discern customer needs, preferences, and pain points. Tailor your marketing strategies accordingly, utilizing social media, email campaigns, and other digital channels.

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Should You Back That Innovation Proposal?

Harvard Business Review

The first comes from a team of young entrepreneurs hoping to bring word-of-mouth marketing to China. The first team forged its idea in the white-hot heat of the market, which meant that the many assumptions that remained were grounded in real-world experience. Imagine you were choosing between two investment proposals.