How One Startup Developed a Sales Model That Works in Emerging Markets

Harvard Business

Where a solar light can simply be turned on to show its value, a stove demo requires 30 minutes of time and extensive training about the technology. As the heat continues to blister during this summer in New York, I think back to the first time I ever bought an air conditioner: fresh out of college. It was a daunting investment, but well worth the quality-of-life improvement.