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The Strategic Planning Process

Coaching Tip

By writing out, in a SWOT (the firm''s Strengths, Weaknesses, Opportunities and Threats ) worksheet, each leadership team member''s perception of the company''s "identity elements" becomes a work-in-progress toward clarifying what the leadership team collectively (in a combined and confidential SWOT) wants to see happen.

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Strategic Planning Steps

CO2

Mission The mission statement is your statement of purpose. The mission statement does not describe the methods you use to accomplish your vision; it describes why you exist to accomplish the vision. The vision statement should be succinct and clear; everyone should know where you’re going.

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075: Conquer the Entrepreneur’s Kryptonite: Simple Strategic Planning | with James Woosley

Engaging Leader

The Simple Strategic Plan (SSP) is a step-by-step process for taking an idea and putting it into action, for both profit and purpose.