Operations Productivity Technology Telemarketing 
Harvard Business Review
MARCH 3, 2011
This is where staff researchers review products that include kitchen and laundry appliances, cookware, coffeemakers, vacuum cleaners, recipes, and even bathing suits. Here, the Seal is awarded to a few select products that lab staffers deem worthy. Does anyone need experts to identify "good" products?
Harvard Business Review
APRIL 17, 2015
” Both spell out how to map the buying process and customer experience and optimally redirect the firm’s sales, marketing, operations, and service efforts. And for small- to medium-size businesses, the required resources — technology, personnel, costs, and assets — are daunting if not out of reach.
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