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Essential Online Marketing Tips All Business Owners Must Know

Strategy Driven

Truly efficient marketing starts on social media, as it can generate almost double the marketing leads of telemarketing, trade shows, and email correspondence. For example; you could run a Facebook contest and encourage people to participate by subscribing to the email list. Photo courtesy of Pexels. Photo courtesy of Pexels.

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The Twelve Sales Metrics that Matter Most

Harvard Business Review

I recently conducted an extensive research project involving more than one-hundred vice presidents of sales at top technology companies (software, cloud, computer hardware, and telecommunications) to better understand the art and science of managing a sales organization today. Vertical Sales Adoption. Inside Sales Roles. Sales Preparedness.