Harvard Business Review
AUGUST 9, 2012
Help them build social capital. The new marketing helps its advocates and influencers create social capital: it helps them build their affiliation networks, increase their reputation and gives them access to new knowledge — all of which your customer influencers crave. That got NI into the C-suite.
Harvard Business Review
MAY 23, 2014
Don’t come in on Monday and say, ‘I went to a seminar and the workshop leader said to only check email once a day so that’s what I’m going to do.’” When things are going well, you have social capital to spend,” says Dattner. Of course, this doesn’t give you permission to implement whatever time-management approach you like.
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