2003 Film Management Marketing 
Harvard Business Review
JULY 16, 2013
Remember the scene in the first Austin Powers film where Powers, attempting to escape in a steamroller, warns one of Dr. Evil''s henchman to move out of its path? We asked nearly 200 life sciences executives about long-term trends that posed fundamental threats to their businesses and how management was dealing with them.
Harvard Business Review
SEPTEMBER 8, 2016
Free fall is a crisis of obsolescence and decline that can happen at any point in a company’s life cycle, but most often it affects maturing incumbents whose business model has come under competitive attack from insurgents or is no longer viable in a changing market. Thiry immediately replaced most of the management team.
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