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How to Discover Your Organization’s Deep Purpose

Skip Prichard

“Productivity and innovation soar when employees are inspired by a purpose that aligns with their own values.” The first is directional : Purpose acts as a kind of North Star to help guide strategy and innovation. The third is reputational : Deep purpose engenders loyalty and trust among customers and others.

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Continuous Development Will Change Organizations as Much as Agile Did

Harvard Business Review

Called Agile, the process put customers at the center of product development, encouraged rapid prototyping, and dramatically increased corporate speed and agility. While Agile began as a product development innovation, it sparked a corporate strategy and process revolution. Customers enjoy the benefit of new features sooner.

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The Comprehensive Business Case for Sustainability

Harvard Business Review

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. Coca-Cola, for example, faced a water shortage in India that forced it to shut down one of its plants in 2004. Fostering innovation. These require sophisticated, sustainability-based management.