Strategy Driven

OCTOBER 26, 2016

At the time we launched my second business, Sigma Communications, and its flagship magazine, The National Register of Commercial Real Estate , the biggest issue facing chief financial officers and real estate executives was their surplus real estate. Copyright 2007-2016 by StrategyDriven Enterprises, LLC.

Real Estate 50

Real Estate Chief Financial Officer Business Model Magazine 50

Strategy Driven

NOVEMBER 22, 2016

Chief Financial Officer: “We should enter the Italian and German markets because we can generate $XMM in incremental profits.”. Chief Marketing Officer: “We should enter the Italian and German markets because we can increase our European market share by X%.”. Army as a combat arms officer.

Metrics 50

Metrics CFO Chief Financial Officer Marketing 50

Harvard Business Review

SEPTEMBER 14, 2016

The best ones are permeable membranes that transfer knowledge from the outside in: Steve Jobs recruited the Dean of Yale’s Business School to run Apple University, while Jeff Weiner recruited business coach and thought leader Fred Kofman to lead leadership development for LinkedIn.

CIO 8

CIO Chief Financial Officer White Paper Learning-by-Doing 8

Harvard Business Review

AUGUST 6, 2014

In May of 2005, Yahoo CEO Terry Semel, cofounder Jerry Yang, corporate development executive Toby Coppel, and I — I was then chief financial officer of the Silicon Valley internet company — went on what would turn out to be a fateful trip to China. The company was owned by management, venture capitalists, and SoftBank.

Chief Financial Officer 9

Chief Financial Officer Operations Learning-by-Doing IPO 9