What Companies Have Learned from Losing Billions in Emerging Markets
Harvard Business Review
SEPTEMBER 16, 2015
In 2014, according to the latest United Nations estimate, direct foreign investment (FDI) in emerging markets reached more than $700 billion — accounting for over half (56%) of all global FDI flows for the first time. Our survey found that the vast majority (83%) of these companies have suffered significant losses since 2010.
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