How to Pull Your Company Out of a Tailspin
Harvard Business Review
SEPTEMBER 8, 2016
Think of Kodak, which in the 1990s was the apparently unassailable leader in its market, with 80% market share in its core film business. Since Knudstorp took over, Lego’s revenues have increased by 400%, and its operating profit margin has increased from -21% to 34%. The results were amazing. Nothing about free fall is easy.
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