HR Digest

AUGUST 2, 2020

Written by an ex-advertising executive, Karen Salmansohn, it gives humorous advice to women struggling for success in business. Women gaining more power to lead, green-light projects, and innovate does not come at the expense of men. Facebook COO Sheryl Sandberg hit the bestseller list with this book in 2013. by Sheryl Sandberg.

Books 105

Books Entrepreneur Leadership Advice 105

Rajesh Setty

APRIL 26, 2015

it is no secret that the revenue engine for google is advertising. The Gorilla of the revenue sources continues to be Ad revenues from Google Websites growing at 20.48% from year 2013. Online users at the end of 2014 stand at 2,925.249,355 and has grown 7.85% from 2013. The consumer and the advertiser win too in this game.

Advertising 28

Advertising Engineering Sports Learning-by-Doing 28

Harvard Business Review

JULY 9, 2013

Innovators think and do things differently in order to achieve extraordinary success. Our research indicates that whether they are CEOs, senior executives, sports team owners, or film directors, game changers who stand head and shoulders above the rest share a common set of qualities that we call the innovation mindset.

Innovation 8

Innovation Sports Real Estate Advertising 8

Coaching Tip

NOVEMBER 17, 2015

This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. If word-of-mouth is so vital to the success of a business, why are so many dollars spent on marketing and advertising? When Doing It All Won't Do: A self-coaching guide for career women.

Advertising 70

Advertising eBook Career Comparison 70

Harvard Business Review

JUNE 21, 2013

But you probably don''t work at Menlo Innovations, where there are no bosses (at least in the traditional sense). Christopher Mims smartly argues that the real battle lies in video advertising – and that Instagram, now owned by Facebook, is "going to get us all watching television ads again." First See-Through Pants, Now This.

Advertising 8

Advertising Video Ethics PR 8

Harvard Business Review

SEPTEMBER 1, 2015

A quick scan of recent company financials reveals that 90% of the revenues of the entire enterprise, all of which used to be known as Google, came selling advertising — the core business that Pichai will now run. He spent the early phases of his career there as a product manager, working on products such as Toolbar.

CEO 8

CEO Engineering Advertising Technology 8