2013 Advertorial Audience Marketing 
Women on Business
JANUARY 9, 2013
Otherwise, be prepared to take a lot of heat from its critics who would be elated to escort “brand journalism” out of 2013 STAT. Naysayers, on the other hand, begrudge brand journalism for its diminished objectivity and advertorial tone. Keep it real: Too much self-promotion pushes audiences away.
Harvard Business Review
FEBRUARY 13, 2013
If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?". Promoted tweets on Twitter is native advertising.
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