2013 Audience Management Mission Statement 
LDRLB
FEBRUARY 13, 2014
It became one of the Magazine’s most popular articles of 2013. The 300 HR managers in the audience raised their hands in agreement when they were asked if “the soft stuff” was their company’s biggest barrier to innovation. Why such keen interest in this topic? They’re stuck.
Harvard Business Review
SEPTEMBER 13, 2013
By 2007, PBS.org audience growth had stalled and the product pipeline was dry. The product manager working on our first augmented reality site for PBSKids.org ditched her plans for months of customer research and testing in favor of a 10-week sprint to launch. The product manager? Properly managed, it’s a healthy tension.
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