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How to Rebrand Yourself as Creative When You’re Not Perceived That Way

Harvard Business Review

” Think about developing a concerted strategy to rebrand using the elements below. Follow news developments related to industry or societal trends and read books about the process of creativity, such as David Burkus’s The Myths of Creativity or Michael Michalko’s Cracking Creativity. You and Your Team Series.

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Make Your Innovative Idea Seem Less Terrifying

Harvard Business Review

Four years ago, Craig Hatkoff, co-founder of the Tribeca Film Festival, approached me about a brainstorm: an event recognizing and celebrating breakthrough innovators. By 2013, we had honored Jack Dorsey of Twitter, Garrett Camp of Uber, famed choreographer Twyla Tharp, and Gangnam style pop artist Psy.