2013 Brand Consultative Meyer 
Harvard Business Review
OCTOBER 2, 2014
Tech blogger John Gruber and The Atlantic’s Robinson Meyer both expressed concern recently about Apple abandoning middle class roots. Meyer writes: So far, Apple has been a company focused on the mainstream, on the mass consumer, in an era where the most reliable profits could be found in the luxury market.
Harvard Business Review
JANUARY 2, 2013
Ten Stats That Will Change the Way You Look At Video in 2013 (Ad Age). This is a huge opportunity for brands, but only if executed in a way to make you stand out from the crowd. "It's as if over time, we leave parts of ourselves all around us, which in turn, come to shape who we are." And who we want to be. CATS RULE, OBVIOUSLY.
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