Strategy Driven

MAY 6, 2016

Right now, at this very minute, there are hundreds if not thousands of brands out there heightening your customers’ expectations. Change – environmental, political, social, cultural, technological, economic – is occurring constantly. When drivers of change bump up against consumers’ immovable human needs and wants tension arises.

Trends 50

Trends Supply Chain Innovation Human Needs 50

Harvard Business Review

APRIL 22, 2015

We need dramatic improvements in energy and water efficiency, and massive rollouts of renewable energy and clean transportation technologies. GE has many products that fit this mold, which the company has bundled under its ecomagination brand for 10 years. But we have to do it new ways now, with clean technologies.

Supply Chain 8

Supply Chain Engineering Energy Transportation 8

Harvard Business Review

SEPTEMBER 17, 2014

When we think of needs and products we often go right to Maslow’s Hierarchy of Needs , the ubiquitous theory that human needs manifest in a specific sequence, from base survival to the pinnacle of self-actualization. If Maslow was right, brands needed to target a single need, satisfy it well, and be done.

Forrester 11

Forrester Maslow Brand Human Needs 11