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The “Four P’s” of Marketing a Law Firm Online

Strategy Driven

If you keep the four P’s in mind, you will have a clear, defined marketing strategy that supports your client acquisition goals. Frank at Sagapixel told me about a conversation he had with Eric Diaz, a prominent real estate attorney in Philadelphia. The First P of Marketing a Law Firm – “the Product”.

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What Amazing Bosses Do Differently

Harvard Business Review

When you’re under pressure, it’s easy to forget that employees are unique individuals, with varying interests, abilities, goals, and styles of learning. And when it comes to promotion, look past rigid competency models and career ladders for growth opportunities tailored to the ambitions, talents, and capacities of each person.

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Keeping It Professional When You Work in a Family Business

Harvard Business Review

Experience in an outside firm should be a requirement before embarking on your career in the family business, says Lachenauer. You’ll also gain much-needed perspective on what you hope the arc of your career might look like. Define your role and career path. ” Create separate spheres immediately. Have a backup plan.

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Employees Perform Better When They Can Control Their Space

Harvard Business Review

As co-CEO of the design and architectural firm Gensler , I’ve spent my career designing workplaces and studying the link between design and business performance. But all organizations should carefully consider what they can do to give employees the spaces and tools that enhance and support their workday tasks as well as corporate goals.