2013 Career Rogers Technology 
LDRLB
MAY 26, 2014
I should say we were talking off the air about- Thanks for ruining Everett Rogers’ curve for me. It’s a little more complicated than a five forces matrix or the Everett Rogers’ normal curve, diffusion and innovation curve. DAVID: Yeah. That’s sort of what the article did. LARRY: Sure.
Harvard Business Review
MARCH 12, 2014
Roger Federer can arguably be considered the greatest tennis player of all time, having won 16 Grand Slam titles—and yet he lost every French Open Championship he played against Rafael Nadal. And even though no one would deny Roger Federer’s overall tennis prowess, no one expects that he would win in every conceivable situation.
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