2013, CFO and Cost of Capital - Leadership Digital

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2013

CFO

Cost of Capital

The Three Decisions You Need to Own

Harvard Business Review

OCTOBER 15, 2013

At many companies the total cash investment in acquisitions, R&D, and fixed assets has not earned back its cost of capital after adjusting for the time lag in realizing incremental benefits. As Keith Sherin, then GE’s CFO put it, “This is where the growth is. We are shifting our center of gravity.” Don’t delegate them away.

P&L

P&L Fixed Assets Charan Delegation

How CMOs Can Get CFOs on Their Side

Harvard Business Review

NOVEMBER 25, 2013

Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). CMOs need to start building this relationship by having a clear understanding of what CFOs expect.

CFO

CFO Short-term Long-term Benchmarking

The Three Decisions You Need to Own

How CMOs Can Get CFOs on Their Side

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