The Faustian Bargain of Online Services

Harvard Business Review

The platform the perpetrator used to read my email was a cloud-based email provider corporate account. As I was already using a different address in my department, I set up the ministry-wide account to "forward and delete" all incoming messages to my main account. I assumed this would have kept the ministry account empty. The correct approach would have been to set up an account for my assistant and give her full access to my calendar.

What’s the Endgame for Social Media?

Harvard Business Review

But what if these social media projects were only scratching the surface of social media’s business value? To tap into social business’ greater value, it will take more than launching a few corporate accounts on Facebook, LinkedIn, and Twitter (represented by the 42% above).

ROI 16