2013 Customer Loyalty Influence Technology 
Harvard Business Review
AUGUST 5, 2014
McKinsey’s DataMatics 2013 survey shows that companies that use customer analytics extensively are more than twice as likely to generate above-average profits as those that don’t. To have the influence to help set business strategy for the company, CMOs need to translate customer insights into terms meaningful to senior leadership.
Harvard Business Review
OCTOBER 21, 2016
Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. In 2013, GE had reduced greenhouse gas emissions by 32% and water use by 45% compared to 2004 and 2006 baselines, respectively, resulting in $300 million in savings. Building Customer Loyalty.
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