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Applying Deming Principles at Small and Medium-sized Enterprises

Deming Institute

SMED your SME journey applying Deming principles – guest post by Luciana Paulise. Edwards Deming Institute [The Institute makes 5 travel grants available each year to study the Deming Collection at the Library of Congress. I was also invited to attend to the Deming Institute Annual Fall conference in Los Angeles.

Deming 28
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Cater to Customers Desires to Achieve Customer Delight

Curious Cat

Aligning what is delivered with what is marketed is also important and something Southwest does well. Other airlines market as if they will provide what Singapore Airlines does and provides a miserable experience instead. A big factor in the success of providing solutions that delight customers.