2013 Development First-mover Advantage ROI 
Harvard Business Review
JANUARY 23, 2013
Clearly there is a first mover advantage in some cases: Chris Brogan developed a passionate following as an early blogger, and Guy Kawasaki jumped onboard Twitter and became a powerhouse there. Establishing ROI has always been the holy grail of social media. Nor should they.
Harvard Business Review
AUGUST 28, 2017
Total investment (internal and external) in AI reached somewhere in the range of $26 billion to $39 billion in 2016, with external investment tripling since 2013. While investment in AI is heating up, corporate adoption of AI technologies is still lagging. Without support from leadership, your AI transformation might not succeed.
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