2013 Development Press Release Project 
Strategy Driven
NOVEMBER 15, 2013
In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. By developing autonomy, children boost self-esteem. With the right focus, meeting unmet emotional needs can be much more than a token statement issued in press releases.
Harvard Business Review
JANUARY 26, 2018
Looking to expand our reach and impact, I was quick to say “yes” to a Twitter grader … and to a Foursquare grader (yes, that was hot at the time)… and to a press release grader. You have half-baked projects all over the place. Remember that Foursquare grader project?
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