2013 Direct Marketing Examples Marketing 
Harvard Business Review
AUGUST 21, 2014
If marketers want to produce content, they need to think like publishers. After all, content isn’t an extension of marketing, it’s an extension of publishing. These examples are not mere exceptions, but part of a growing trend. Take web video, for example, which is booming. Aren’t publishers failing?” Aren’t they?
Harvard Business Review
APRIL 19, 2017
In other words, business leaders have been dealing with the direct, market-based risks presented by major economic, technological, and demographic trends. Market strategies are not enough; business leaders also need nonmarket strategies. The avowed environmentalism of energy companies is an example. What will this entail?
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